Digital Communications Portfolio

Category Archives: Mpls.St.Paul Magazine

Building on a Brand Strength: Minnesota State Fair Coverage

by Lindsay Susla on August 26, 2018, no comments

State Fair coverage has historically performed very well for Mpls.St.Paul, bringing in some of the largest volumes of traffic site each year. In 2018, I collaborated with the Food and Dining Editor to create a content and social strategy that would build upon the trust we’ve gained with readers on this subject in the past, […]

Owning a Subject in Search: “What to Eat at a Twins Game”

by Lindsay Susla on May 16, 2018, no comments

I heavily optimized this article using keywords, meta data, and alt tags and photo titles. It ranks as the second result behind the Twins website when searching “target field food” or “Twins food.” This allowed our site to become a trusted voice for a desired audience, and to be exposed to a larger audience outside […]

Dominate a Subject: Super Bowl LII Headquarters

by Lindsay Susla on February 16, 2018, no comments

As the official media partner of the Super Bowl LII Host Committee, Mpls.St.Paul was poised to own the conversation around this once-in-a-lifetime event. Along with section editors, we planned for months to build a successful content strategy, multimedia social strategy, and website strategy that allowed us greatly increase our daily traffic, as well as act […]

Spring Reads – Mpls.St.Paul Magazine

by Lindsay Susla on March 31, 2017, no comments

New releases from local voices to keep you busy during the thaw. Complicated Fun By Cyn Collins  May. $19.95 When the Minneapolis indie rock scene was born in the late ’70s, it started with small venues, small crowds, and huge passion. Via insights from scenesters and members of bands like Hüsker Dü and the Suicide Commandos, author […]

Twin Cities Holiday Shows from A to Z –

by Lindsay Susla on November 17, 2016, no comments

Whether you’re more about the here-we-go-a-wassailing side of the holidays, or like a bit of comedy (and knife-throwing) in the mix, there’s a show in the Twin Cities just for you. Our handy a-to-z guide makes finding seasonal fun all the merrier. A is for A Christmas Carol at the Guthrie. Bah humbug! The biggest Twin Cities […]

Five(ish) Questions With Gwen Jorgensen –

by Lindsay Susla on October 8, 2016, no comments

We sat down with the gold medal winner to discuss training for the Olympics, Punch Pizza, and why St. Paul is still home base. In the venn diagram of tax accounting and Olympic triathlon, there may only be one overlap—St. Paul resident Gwen Jorgensen. She was the surprise guest speaker for Ernst and Young Employees as a […]

Do The Ryder Cup (Without Actually Having Tickets) –

by Lindsay Susla on September 16, 2016, no comments

The 2016 Ryder Cup will be hosted by Hazeltine National Golf Club at the end of the month. And while tickets to what is easily the biggest golf event ever played in Minnesota have been next to impossible to attain and very expensive, that doesn’t mean you can’t get in on the action. Here’s how. Go to Hazeltine to buy […]